Tuesday, November 6, 2007
Welcome to Forex site
FOREX is an international foreign exchange market, where money is sold and bought freely. In its present condition FOREX was launched in the 1970s, when free exchange rates were introduced, and only the participants of the market determine the price of one currency against the other proceeding from supply
what is forex?
FOREX (FOReign EXchange market) is an international foreign exchange market, where money is sold and bought freely. In its present
condition FOREX was launched in the 1970s, when free exchange rates were introduced, and only the participants of the market determine the price of one currency against the other proceeding from supply and demand. As far as the freedom from any external control and free competition are concerned, FOREX is a perfect market. It is also the biggest liquid financial market. According to various assessments, money masses in the market constitute from 1 to 1.5 trillion US dollars a day. (It is impossible to determine an absolutely exact number because trading is not centralized on an exchange.) Transactions are conducted all over the world via telecommunications 24 hours a day from 00:00 GMT on Monday to 10:00 pm GMT on Friday. Practically in every time zone (that is, in Frankfurt-on-Main, London, New York, Tokyo, Hong Kong, etc.) there are dealers who will quote currencies.
FOREX is a more objective market, because if some of its participants would like to change prices, for some manipulative purpose, they would have to operate with tens of billions dollars. That is why any influence by a single participants in the market is practically out of the question. The superior liquidity allows the traders to open and/or close positions within a few seconds. The time of keeping a position is arbitrary and has no limits: from several seconds to many years. It depends only on your trading strategies. Although the daily fluctuations of currencies are rather insignificant, you may use the credit lines, that are accessible even to currency speculators with small capitals ($ 1,000 - 5,000), where the profit may be impressive. (You can learn more about it in the section: The main principles of trading.) The idea of marginal trading stems from the fact that in FOREX speculative interests can be satisfied without a real money supply. This decreases overhead expenses for transferring money and gives an opportunity to open positions with a small account in US dollars, buying and selling a lot of other currencies. That is, on can conduct transactions very quickly, getting a big profit, when the exchange rates go up or down. Many speculative transactions in the international financial markets are made on the principles of marginal trading. Margin trading is trading with a borrowed capital. Marginal trading in an exchange market uses lots. 1 lot equals approximately $100,000, but to open it it is necessary to have only from 0.5% to 4% of the sum. For example, you have analyzed the situation in the market and come to the conclusion that the pound will go up against the dollar. You open 1 lot for buying the pound (GBP) with the margin 1% (1:1000 leverage) at the price of 1.49889 and wait for the exchange rate to go up. Some time later your expectations become true. You close the position at 1.5050 and earn 61 pips (about $ 405). Everyday fluctuations of currencies constitute about 100 to 150 pips, giving FX traders an opportunity to make money on these changes. In FOREX, it's not obligatory to buy some currency first in order to sell it later. It's possible to open positions for buying and selling any currency without actually having it. Usually Internet-brokers establish the minimum deposit such as $ 2000, for working in the FOREX market, and grant a leverage of 1:100. That is, opening the position at $100,000, a trader invests $1,000 and receives $99.000 as a credit. The major currencies traded in FOREX, are Euro (EUR), Japanese yen (JPY), British Pound (GBP), and Swiss Franc (CHF). All of them are traded against the US dollar (USD). In order to assess the situation in the market a trader has to be able to use fundamental and/or technical analysis, as well as to make decisions in the constantly changing current of information about political and economic character. Most small and medium players in financial markets use technical analysis. Technical analysis presupposes that all the information about the market and its further fluctuations is contained in the price chain. Any factor, that has some influence on the price, be it economic, political or psychological, has already been considered by the market and included in the price. The initial data for a technical analysis are prices: the highest and the lowest prices, the price of opening and closing within a certain period of time, and the volume of transactions.A technical analysis is founded on three suppositions: Movement of the market considers everything; Movement of prices is purposeful; History repeats itself. That is, technical analysis is a statistical and mathematical analysis of previous quotes and a prognosis of coming prices. A number of technical indicators have been installed into the PRO-CHARTS trading system. Analyzing the indicators one can come to the conclusion about further movements of the quoted currencies. For a more detailed description of the indicators, analyzing price charts and volumes of trading. Fundamental analysis is an analysis of current situations in the country of the currency, such as its economy, political events, and rumors. The country's economy depends on the rate of inflation and unemployment, on the interest rate of its Central Bank, and on tax policy. Political stability also influences the exchange rate. Policy of the Central Bank has a special role, as concentrated interventions or refusal from them greatly influence the exchange rate. At the same time one should not consider fundamental analysis just as an analysis of the economic situation in the country itself. A far bigger role in the FOREX market belongs to the expectations of the market participants and their assessment of these expectations. Various prognoses and bulletins, issued by the participants, have a strong influence on the expectations. Very often an effect of the so-called self-filfilling prophecy occurs when market players raise or lower the exchange rates according to the prognosis. But a deep and thorough fundamental analysis is available only for big banks with a staff of professional analysts and constant access to a wide field of information. In spite of these different approaches, both forms of analyses complement one another. Traders who act on the basis of a fundamental analysis, have to consider some technical characteristics of the market (the main rates of support, such as resistance and resale), and supporters of the technical approach to the market must track the main news (interest rates, important political events).The main merits of the FOREX market are: The biggest number of participants and the largest volumes of transactions; Superior liquidity and speed of the market: transactions are conducted within a few seconds according to online quotes; The market works 24 hours a day, every working days; A trader can open a position for any period of time he wants; No fees, except for the difference between buying and selling prices; An opportunity to get a bigger profit that the invested sum; Qualified work in the FOREX market can become your main professional activity; You can make deals any time you like.
condition FOREX was launched in the 1970s, when free exchange rates were introduced, and only the participants of the market determine the price of one currency against the other proceeding from supply and demand. As far as the freedom from any external control and free competition are concerned, FOREX is a perfect market. It is also the biggest liquid financial market. According to various assessments, money masses in the market constitute from 1 to 1.5 trillion US dollars a day. (It is impossible to determine an absolutely exact number because trading is not centralized on an exchange.) Transactions are conducted all over the world via telecommunications 24 hours a day from 00:00 GMT on Monday to 10:00 pm GMT on Friday. Practically in every time zone (that is, in Frankfurt-on-Main, London, New York, Tokyo, Hong Kong, etc.) there are dealers who will quote currencies.
FOREX is a more objective market, because if some of its participants would like to change prices, for some manipulative purpose, they would have to operate with tens of billions dollars. That is why any influence by a single participants in the market is practically out of the question. The superior liquidity allows the traders to open and/or close positions within a few seconds. The time of keeping a position is arbitrary and has no limits: from several seconds to many years. It depends only on your trading strategies. Although the daily fluctuations of currencies are rather insignificant, you may use the credit lines, that are accessible even to currency speculators with small capitals ($ 1,000 - 5,000), where the profit may be impressive. (You can learn more about it in the section: The main principles of trading.) The idea of marginal trading stems from the fact that in FOREX speculative interests can be satisfied without a real money supply. This decreases overhead expenses for transferring money and gives an opportunity to open positions with a small account in US dollars, buying and selling a lot of other currencies. That is, on can conduct transactions very quickly, getting a big profit, when the exchange rates go up or down. Many speculative transactions in the international financial markets are made on the principles of marginal trading. Margin trading is trading with a borrowed capital. Marginal trading in an exchange market uses lots. 1 lot equals approximately $100,000, but to open it it is necessary to have only from 0.5% to 4% of the sum. For example, you have analyzed the situation in the market and come to the conclusion that the pound will go up against the dollar. You open 1 lot for buying the pound (GBP) with the margin 1% (1:1000 leverage) at the price of 1.49889 and wait for the exchange rate to go up. Some time later your expectations become true. You close the position at 1.5050 and earn 61 pips (about $ 405). Everyday fluctuations of currencies constitute about 100 to 150 pips, giving FX traders an opportunity to make money on these changes. In FOREX, it's not obligatory to buy some currency first in order to sell it later. It's possible to open positions for buying and selling any currency without actually having it. Usually Internet-brokers establish the minimum deposit such as $ 2000, for working in the FOREX market, and grant a leverage of 1:100. That is, opening the position at $100,000, a trader invests $1,000 and receives $99.000 as a credit. The major currencies traded in FOREX, are Euro (EUR), Japanese yen (JPY), British Pound (GBP), and Swiss Franc (CHF). All of them are traded against the US dollar (USD). In order to assess the situation in the market a trader has to be able to use fundamental and/or technical analysis, as well as to make decisions in the constantly changing current of information about political and economic character. Most small and medium players in financial markets use technical analysis. Technical analysis presupposes that all the information about the market and its further fluctuations is contained in the price chain. Any factor, that has some influence on the price, be it economic, political or psychological, has already been considered by the market and included in the price. The initial data for a technical analysis are prices: the highest and the lowest prices, the price of opening and closing within a certain period of time, and the volume of transactions.A technical analysis is founded on three suppositions: Movement of the market considers everything; Movement of prices is purposeful; History repeats itself. That is, technical analysis is a statistical and mathematical analysis of previous quotes and a prognosis of coming prices. A number of technical indicators have been installed into the PRO-CHARTS trading system. Analyzing the indicators one can come to the conclusion about further movements of the quoted currencies. For a more detailed description of the indicators, analyzing price charts and volumes of trading. Fundamental analysis is an analysis of current situations in the country of the currency, such as its economy, political events, and rumors. The country's economy depends on the rate of inflation and unemployment, on the interest rate of its Central Bank, and on tax policy. Political stability also influences the exchange rate. Policy of the Central Bank has a special role, as concentrated interventions or refusal from them greatly influence the exchange rate. At the same time one should not consider fundamental analysis just as an analysis of the economic situation in the country itself. A far bigger role in the FOREX market belongs to the expectations of the market participants and their assessment of these expectations. Various prognoses and bulletins, issued by the participants, have a strong influence on the expectations. Very often an effect of the so-called self-filfilling prophecy occurs when market players raise or lower the exchange rates according to the prognosis. But a deep and thorough fundamental analysis is available only for big banks with a staff of professional analysts and constant access to a wide field of information. In spite of these different approaches, both forms of analyses complement one another. Traders who act on the basis of a fundamental analysis, have to consider some technical characteristics of the market (the main rates of support, such as resistance and resale), and supporters of the technical approach to the market must track the main news (interest rates, important political events).The main merits of the FOREX market are: The biggest number of participants and the largest volumes of transactions; Superior liquidity and speed of the market: transactions are conducted within a few seconds according to online quotes; The market works 24 hours a day, every working days; A trader can open a position for any period of time he wants; No fees, except for the difference between buying and selling prices; An opportunity to get a bigger profit that the invested sum; Qualified work in the FOREX market can become your main professional activity; You can make deals any time you like.
Tuesday, October 23, 2007
Direct Income Earning Methods
Direct Income Earning Methods - these methods are where a blogger earns an income directly FROM their blog.
Indirect Income Earning Methods - these methods are where a blogger earns an income BECAUSE of their blog.
Most blogs tend to fall into one or the other of these methods - although there is nothing to stop bloggers experimenting with elements of both ( I’ve seen a few bloggers get into trouble with this (example: Scenario 1 in the previous post).
In this post I’ll look at 8 direct income earning methods and in the next post of this series I’ll explore indirect methods. Please note that on occasion in the following post there will be few affiliate links to services that I use and have had some success with. These will be marked with (aff) after them.
Direct Income Earning Methods for Bloggers
1. Advertising
There are many ways of selling advertising space on a blog (this could almost be a series of it’s own) but some of the different advertising options that I see bloggers experimenting with include:
Contextual Advertising - Programs like AdSense and YPN (beta) are very popular with bloggers and are probably the most common income stream being used by them today (MSN are developing one too). In short - these programs scan the content of your blog to assertion what it’s topic is and attempt to put contextually relevant ads (text and image) onto your blog. They are generally simple to use and involve pasting some code into your blog’s templates. Payment is on a ‘per click’ basis (referred to as CPC or ‘cost per click’ ads). Contextual ads suit blogs that have a particular niche topic, especially if it has some sort of commercial angle (ie it has products and services associated with it). They are not so good with ‘general’ type blogs (ie many topics) and/or political/spiritual blogs which argue just one side of a case (this confuses AdSense). I write much more extensively on how to use AdSense on your blog here.
Other CPC Advertising - There are a variety of other ad systems that pay on a per click basis which are not contextual in nature (which is important as systems like AdSense do not allow you to run contextual ads on the same page view as them). These systems include Chitika’s eMiniMalls (aff) which I reviewed here.
Impression Based Ads - Impression based ads pay a small amount for every person who views the advertisement. The amount that they pays varies from program to program (and ad to ad) and is generally a fraction of a cent. There are a variety of ad systems around like this including Fastclick (aff) which I reviewed here and Tribal Fusion. Impression based ads won’t earn you much if you don’t have a lot of traffic but can be great if you do.
Blog Ads - BlogAds have become something of an institution when it comes to advertising on blogs. They traditionally have had a focus upon monetizing political blogs but are expanding their focus lately. The beauty of them is that bloggers set their own rates and can accept or reject advertisers that apply to them to be featured on their blogs. These ads put the control of what ads show and how much they earn into the hands of the blogger. The downside is that if you price them too high you could never have any ads showing at all. They can also be difficult to be accepted into as a publisher as these days they only accept people into the system if they have a someone who is already in ’sponsor’ or recommend the new publisher.
Text Ads - Another increasingly popular way to sell ads on your blog is to look into text links. The beauty of these are that they don’t take up much room and that depending upon the system you choose to run them you can have control over which advertisers you accept and reject. AdBrite (aff) is one such system that gives you control in a similar way to BlogAds in that you set your own prices and approve all ads. They also other other formats of ads. Text Link Ads (aff) is another text link seller that more and more bloggers are using. The beauty of both of these systems is that they have a pool of advertisers already so you don’t have to go looking for your own advertisers. Their systems are also both very automated and are just a matter of pasting some code onto your blog. I use them both and while they don’t earn anywhere near as much as AdSense or Chitika for me they add up over the year and have done well for me. Bidvertiser and Adzaar are other system that I know are popular with some (we’ve used them quite successfully on b5media although I have little personal experience with them).
RSS Ads - An increasingly popular way for people to read blogs is via RSS. As a result publishers and ad providers have been keen to find ways to place ads in feeds. These attempts have been met with a variety of success levels. I’m yet to hear of too many people making big dollars with RSS ads yet but the ad systems seem to be improving. AdSense offers RSS ads to some of it’s publishers (you have to have a certain number of impressions first) as does YPN. Feedburner is a tool I’ve used to help monetise my own feeds - they give publishers three options (1. AdSense if you’ve been approved by them, 2. Amazon affiliate program and 3. if you have a lot of subscribers (over 500) they have an Ad Network). Pheedo is another system that you might like to try (although I’ve not had much experience with it).
Other Ads Systems - In addition to the above systems (most of which I’ve used myself) are many other advertising options which I’ve not had experience with and so won’t personally recommend. I’m sure they are worth experimenting with however as I see many of them being used by bloggers every day. Here they are in no particular order:
AdGenta, CrispAds, Clicksor, Intelli Txt, Peak Click, Double Click, Industry Brains, AdHearUs, Kanoodle, AVN, Pheedo, Adknowledge, YesAdvertising, RevenuePilotTextAds, SearchFeed, Target Point, OneMonkey, and TextAds. Feel free to add your own and tell us how you’ve gone with them in comments below.
2. Sponsorship
Another form of advertising that a smaller number of bloggers are using is to find their own advertisers. All of the above systems have the advantage of finding you advertisers (or at least assisting in the automation of ads to your blog) but as your blog grows in profile and influence you might find other options for private deals come up.
The big blog networks have people dedicated to the task of finding advertisers (often working through ad agencies) but smaller bloggers might find this worthwhile also. I’ve been selling ads on my Digital Camera Blog for two years now and as it’s grown in traffic and profile and managed to attract larger companies (who are willing to pay more) to buys space. Currently the blog features ads from Adobe who have bought a combination of banner, newsletter and text ads.
The key if you’re going to take this approach is to target advertisers in your niche that have products that closely relate to what you’re writing about. There are a variety of ads that you can offer them including banner ads, buttons, text links, mentions in newsletters and even individual post sponsorships. I would highly recommend that you always make it clear to readers that your post is a sponsored one when you’re writing a sponsored post.
3. Affiliate Programs
Affiliate programs are where you take a commission for referring a reader who purchases a product or service to a company. Probably the most common of these for bloggers is Amazon which has tens of thousands of products that you can link to (I reviewed it here). Other affiliate programs that represent many different companies and products include Linkshare, Commission Junction and Clickbank.
Affiliate programs take some work if you want to get the most out of them (perhaps more work than advertising) but can be lucrative if you match the right program with the right blog/topic. If you want to explore affiliate programs more you might like to read 10 tips for using affiliate programs on you blog.
4. Selling/Flipping Blogs
The idea of selling (or flipping) your blog is one that many bloggers have in the back of their minds for ‘one day’ but in reality it is not something that is overly common… yet (I think this is changing). Probably the largest sale is that of Weblogs Inc (a network of blogs) which sold to AOL for a reported $25 million. Of course this is the stuff that most of us can only dream of - but there are examples of smaller blogs being sold, either privately or via auctions on sites like eBay and SitePoint. One such auction was that of the Blog Herald which took place here.
Starting a blog with the main goal of selling it down the track is one that I’ve heard of a number of bloggers doing but few have been successful. Rather than starting with this intention I think if you start with the intention of building a quality site that has a large readership and it’s own good income stream you are more likely to find buyers down the track.
5. Donations and Tip Jars
A very small number of blogs have a history of making good money with these (Jason Kottke being one of them). To be successful with asking for money from readers you’ll want to have a large and loyal readership (and a rich one might help too). Most bloggers just don’t have the critical mass or the cult following to make it work.
6. Merchandise
Another method that some blogs use with reasonable effect is to sell T-Shirts, Mugs, Stickers etc with the blog’s name, logo and/or taglines on it. This is another idea that will probably only work if you either have a brilliantly designed merchandise range and/or you have a cult-like status as a blogger with some fanatical readers who are a little obsessive about your blog. Some blog topics lend themselves to this more than others.
7. Selling Subscriptions
The idea of charging readers for content is one that surfaces from time to time. While there are numerous websites around the web that do this successfully (community membership sites) I’m yet to see many (any) blogs do it well. The problem that most bloggers who have tried it have run into is that most topics that you could think to start a blog about already have free sites available. To make it succeed you would need to have some sort of premium/exclusive content and/or real expertise on a topic.
8. Blog Networks
Another emerging income source for bloggers are blog networks. There are two ways to make money here. Firstly you can start a network and contract bloggers to write for you or secondly you might like to join a blog network as a writer. There are many networks out there and all have their own strengths and weaknesses. I’ll attempt to write a post on what to think about when you’re looking at whether to join a network later in this series.
Next in the series we’ll look at indirect ways of making money because of your blog.
Indirect Income Earning Methods - these methods are where a blogger earns an income BECAUSE of their blog.
Most blogs tend to fall into one or the other of these methods - although there is nothing to stop bloggers experimenting with elements of both ( I’ve seen a few bloggers get into trouble with this (example: Scenario 1 in the previous post).
In this post I’ll look at 8 direct income earning methods and in the next post of this series I’ll explore indirect methods. Please note that on occasion in the following post there will be few affiliate links to services that I use and have had some success with. These will be marked with (aff) after them.
Direct Income Earning Methods for Bloggers
1. Advertising
There are many ways of selling advertising space on a blog (this could almost be a series of it’s own) but some of the different advertising options that I see bloggers experimenting with include:
Contextual Advertising - Programs like AdSense and YPN (beta) are very popular with bloggers and are probably the most common income stream being used by them today (MSN are developing one too). In short - these programs scan the content of your blog to assertion what it’s topic is and attempt to put contextually relevant ads (text and image) onto your blog. They are generally simple to use and involve pasting some code into your blog’s templates. Payment is on a ‘per click’ basis (referred to as CPC or ‘cost per click’ ads). Contextual ads suit blogs that have a particular niche topic, especially if it has some sort of commercial angle (ie it has products and services associated with it). They are not so good with ‘general’ type blogs (ie many topics) and/or political/spiritual blogs which argue just one side of a case (this confuses AdSense). I write much more extensively on how to use AdSense on your blog here.
Other CPC Advertising - There are a variety of other ad systems that pay on a per click basis which are not contextual in nature (which is important as systems like AdSense do not allow you to run contextual ads on the same page view as them). These systems include Chitika’s eMiniMalls (aff) which I reviewed here.
Impression Based Ads - Impression based ads pay a small amount for every person who views the advertisement. The amount that they pays varies from program to program (and ad to ad) and is generally a fraction of a cent. There are a variety of ad systems around like this including Fastclick (aff) which I reviewed here and Tribal Fusion. Impression based ads won’t earn you much if you don’t have a lot of traffic but can be great if you do.
Blog Ads - BlogAds have become something of an institution when it comes to advertising on blogs. They traditionally have had a focus upon monetizing political blogs but are expanding their focus lately. The beauty of them is that bloggers set their own rates and can accept or reject advertisers that apply to them to be featured on their blogs. These ads put the control of what ads show and how much they earn into the hands of the blogger. The downside is that if you price them too high you could never have any ads showing at all. They can also be difficult to be accepted into as a publisher as these days they only accept people into the system if they have a someone who is already in ’sponsor’ or recommend the new publisher.
Text Ads - Another increasingly popular way to sell ads on your blog is to look into text links. The beauty of these are that they don’t take up much room and that depending upon the system you choose to run them you can have control over which advertisers you accept and reject. AdBrite (aff) is one such system that gives you control in a similar way to BlogAds in that you set your own prices and approve all ads. They also other other formats of ads. Text Link Ads (aff) is another text link seller that more and more bloggers are using. The beauty of both of these systems is that they have a pool of advertisers already so you don’t have to go looking for your own advertisers. Their systems are also both very automated and are just a matter of pasting some code onto your blog. I use them both and while they don’t earn anywhere near as much as AdSense or Chitika for me they add up over the year and have done well for me. Bidvertiser and Adzaar are other system that I know are popular with some (we’ve used them quite successfully on b5media although I have little personal experience with them).
RSS Ads - An increasingly popular way for people to read blogs is via RSS. As a result publishers and ad providers have been keen to find ways to place ads in feeds. These attempts have been met with a variety of success levels. I’m yet to hear of too many people making big dollars with RSS ads yet but the ad systems seem to be improving. AdSense offers RSS ads to some of it’s publishers (you have to have a certain number of impressions first) as does YPN. Feedburner is a tool I’ve used to help monetise my own feeds - they give publishers three options (1. AdSense if you’ve been approved by them, 2. Amazon affiliate program and 3. if you have a lot of subscribers (over 500) they have an Ad Network). Pheedo is another system that you might like to try (although I’ve not had much experience with it).
Other Ads Systems - In addition to the above systems (most of which I’ve used myself) are many other advertising options which I’ve not had experience with and so won’t personally recommend. I’m sure they are worth experimenting with however as I see many of them being used by bloggers every day. Here they are in no particular order:
AdGenta, CrispAds, Clicksor, Intelli Txt, Peak Click, Double Click, Industry Brains, AdHearUs, Kanoodle, AVN, Pheedo, Adknowledge, YesAdvertising, RevenuePilotTextAds, SearchFeed, Target Point, OneMonkey, and TextAds. Feel free to add your own and tell us how you’ve gone with them in comments below.
2. Sponsorship
Another form of advertising that a smaller number of bloggers are using is to find their own advertisers. All of the above systems have the advantage of finding you advertisers (or at least assisting in the automation of ads to your blog) but as your blog grows in profile and influence you might find other options for private deals come up.
The big blog networks have people dedicated to the task of finding advertisers (often working through ad agencies) but smaller bloggers might find this worthwhile also. I’ve been selling ads on my Digital Camera Blog for two years now and as it’s grown in traffic and profile and managed to attract larger companies (who are willing to pay more) to buys space. Currently the blog features ads from Adobe who have bought a combination of banner, newsletter and text ads.
The key if you’re going to take this approach is to target advertisers in your niche that have products that closely relate to what you’re writing about. There are a variety of ads that you can offer them including banner ads, buttons, text links, mentions in newsletters and even individual post sponsorships. I would highly recommend that you always make it clear to readers that your post is a sponsored one when you’re writing a sponsored post.
3. Affiliate Programs
Affiliate programs are where you take a commission for referring a reader who purchases a product or service to a company. Probably the most common of these for bloggers is Amazon which has tens of thousands of products that you can link to (I reviewed it here). Other affiliate programs that represent many different companies and products include Linkshare, Commission Junction and Clickbank.
Affiliate programs take some work if you want to get the most out of them (perhaps more work than advertising) but can be lucrative if you match the right program with the right blog/topic. If you want to explore affiliate programs more you might like to read 10 tips for using affiliate programs on you blog.
4. Selling/Flipping Blogs
The idea of selling (or flipping) your blog is one that many bloggers have in the back of their minds for ‘one day’ but in reality it is not something that is overly common… yet (I think this is changing). Probably the largest sale is that of Weblogs Inc (a network of blogs) which sold to AOL for a reported $25 million. Of course this is the stuff that most of us can only dream of - but there are examples of smaller blogs being sold, either privately or via auctions on sites like eBay and SitePoint. One such auction was that of the Blog Herald which took place here.
Starting a blog with the main goal of selling it down the track is one that I’ve heard of a number of bloggers doing but few have been successful. Rather than starting with this intention I think if you start with the intention of building a quality site that has a large readership and it’s own good income stream you are more likely to find buyers down the track.
5. Donations and Tip Jars
A very small number of blogs have a history of making good money with these (Jason Kottke being one of them). To be successful with asking for money from readers you’ll want to have a large and loyal readership (and a rich one might help too). Most bloggers just don’t have the critical mass or the cult following to make it work.
6. Merchandise
Another method that some blogs use with reasonable effect is to sell T-Shirts, Mugs, Stickers etc with the blog’s name, logo and/or taglines on it. This is another idea that will probably only work if you either have a brilliantly designed merchandise range and/or you have a cult-like status as a blogger with some fanatical readers who are a little obsessive about your blog. Some blog topics lend themselves to this more than others.
7. Selling Subscriptions
The idea of charging readers for content is one that surfaces from time to time. While there are numerous websites around the web that do this successfully (community membership sites) I’m yet to see many (any) blogs do it well. The problem that most bloggers who have tried it have run into is that most topics that you could think to start a blog about already have free sites available. To make it succeed you would need to have some sort of premium/exclusive content and/or real expertise on a topic.
8. Blog Networks
Another emerging income source for bloggers are blog networks. There are two ways to make money here. Firstly you can start a network and contract bloggers to write for you or secondly you might like to join a blog network as a writer. There are many networks out there and all have their own strengths and weaknesses. I’ll attempt to write a post on what to think about when you’re looking at whether to join a network later in this series.
Next in the series we’ll look at indirect ways of making money because of your blog.
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